The process in the USA between Apple and Epic has been going on for three weeks now – and even if Apple could win the battle, it doesn’t look like the company would (can) win the war. Perhaps the first concessions will now be made.
With the AppStore, Apple offers the only access for third-party developers to its own ecosystem. The rules haven’t changed much in over ten years – they’ve just been expanded. Some regulations no longer seem up-to-date – and especially with services like Netflix, Spotify or Fortnite, for that matter, the question arises: who actually needs whom more here?
Apple doesn’t cut a good figure and we have to make compromises
In the ongoing process, Apple does not cut a good figure. Let’s get away from all immediately monetary things: the PR damage will not be quantifiable. We could cover week and month on the single emails from Apple that got the light to the public. The group makes a lot of effort to appear as the white knight to the outside world – and lies to itself with a smile. A strong statement? No! Apple keeps saying: All developers are treated equally. We have known for a long time that this is a lie, but now we are seeing more and more how wrong it really is. And these findings are slowly spilling over into the mainstream media.
The judge in the USA is now going down an interesting path: she asked Dr. Epic’s David Evans wondered if the power over third-party manufacturers would be reduced if they were allowed to indicate off-store payment options. Of course, that would reduce Apple’s (almost cheeky) influence,… Another step? In addition to the lower fees for “small developers”, for example
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