General Motors relies on Google Infotainment instead of Apple CarPlay and Android Auto

General Motors (GM) has announced that its future range of electric vehicles will not offer support for the popular smartphone projection systems Apple CarPlay and Android Auto. Instead, the car manufacturer relies on a native Google infotainment system, as Reuters first reported.

Seamless access to Google-based infotainment services

GM explains that this decision is to give users “seamless access” to the new Google-powered infotainment experience. This includes native versions of Google Maps, Google Assistant, Audible, Spotify and more. “As a result of this strategic approach, we will say goodbye to projection systems such as Apple CarPlay and Android Auto,” the company said.

Data and future subscription products in focus

This strategy change, which is expected to begin with the 2024 Chevy Blazer EV, is intended to help GM collect more data on its customers’ driving, charging and listening habits. This data could also help develop future subscription products as automakers look to expand beyond vehicle sales.

Improved navigation experience for electric car owners

GM emphasizes that the main reason for this decision is to improve the navigation experience for future electric car owners. For example, when navigating to a charging station, an electric vehicle’s native software can preheat the battery to prepare it for a faster charge. “That would maximize range and minimize time at the charging station,” explains Kelly Cusinato, director of communications for GM’s digital business.

Existing GM vehicles will retain Apple CarPlay and Android Auto

However, Cusinato emphasizes that current GM models like the GMC Hummer EV, Cadillac Lyriq and other gas-powered vehicles will still have access to Apple CarPlay and Android Auto. It’s about “creating a better, more integrated experience for future EV customers that, over time, will give them everything they need and more.”

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Bluetooth connection is maintained

However, GM does not completely restrict access to Apple CarPlay and Android Auto. Drivers can still connect their phones to their vehicles via Bluetooth for hands-free calling, voice messaging and music streaming. Gas-powered GM vehicles will continue to support Apple CarPlay and Android Auto.

Google relies on partnerships with car manufacturers

Google has partnered with major automakers in recent years to deploy its native infotainment software. The tech giant offers two products: Google Built-In, which has apps like Google Assistant, Google Maps and the Google Play Store built right into the vehicle, and Android Automotive OS, which has a car’s entire infotainment system based on Android. Honda uses Google Built-In, while Volvo and Polestar have opted for Android Automotive. Some automobile manufacturers use both systems.

In summary, with this decision, General Motors is evolving its e-mobility strategy and focusing on a more integrated experience for its customers. By focusing on the Google infotainment system, the company hopes to streamline the navigation and charging experience for EV owners while gathering valuable data for future subscription products. While the decision may disappoint some users who prefer Apple CarPlay or Android Auto, GM emphasizes that Bluetooth access will remain and gas-powered vehicles will continue to support smartphone projection systems.

Source: TheVerge
Photo: Screenshot

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