Spotify video podcasts debut in six countries: France, Germany, Italy, Spain, Mexico and Brazil. They have so far been reserved for English-speaking countries, including the United States, United Kingdom, Ireland, Canada, Australia and New Zealand.
“These are markets with particularly strong communities of podcast creators that have shown a healthy appetite for new ways to create and experience podcasts”explains Spotify. “Native video podcasters will now have access to Spotify’s worldwide audience, while native audio podcasters can begin experimenting with video and deliver content that their listeners can engage with more deeply. »adds the company.
Video podcasts were tested in 2020. They then reached more users the following year thanks to the Anchor platform (acquired by Spotify). But as said before, this only concerned English-speaking countries. Today there is an opening towards other regions.
Spotify has focused heavily on podcasts to make them commercially successful after spending over $1 billion on related acquisitions. Last month, the company’s CEO Daniel Ek said his group was in investment mode for podcasts, but he believed the sector had potential for 40-50% gross profit. Spotify has also launched a trial in New Zealand to allow users to record and publish a podcast directly from the mobile app, without any additional tools.