Businesses are scrambling to have their virtual piece of land in one of the Metavers available today. After Nike, Crossroads and many others, Spotify takes the plunge with Spotify Islanda virtual island entirely dedicated to the business of streaming musical that we can discover today in the Metavers Roblox. Inside this space, the user will be able to create music, carry out mini-quests, stroll through “chill” zones, or even buy exclusive virtual objects. Note that a portion of the sales of the exclusive virtual goods offered in Spotify Island will be donated to the artists.
Visitors can also collect heart-shaped “Like” icons or Easter eggs scattered throughout the area, which will allow them to obtain free items. In terms of aesthetics, Spotify has relied heavily on green and a “country” atmosphere for its virtual space. Spotify is also announcing a K-Park “theme experience” (a nod to K-Pop) which will give the opportunity to interact with artists Stray Kids and SUNMI.